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not feeling your branding lately? are you…

Looking to gain more freedom back in you business?


Tired of DIY-ing your branding and want something that looks more professional and cohesive?



Feeling like your message is getting lost in translation and you’re not connecting with customers the way you want?

As a business owner you wear so many hats; you’re the boss, the marketing department, the accountant, the designer and so much more! While doing everything yourself can save you money, it can also cost you time; valuable time that you could be spending doing what you love.

That’s where I come in! My job is to create a visual representation of your company that resonates with your audience. Instead of blending in with your competitors, you’ll stand out with a completely custom and professionally designed brand that will connect with your customers.

 

The time I spent with Kayla was so impactful. I came in a little scattered, honestly, not knowing which of my dozens of swirling ideas about next steps in my business would resonate. Kayla made me feel heard! She listened, offered feedback, asked questions to dig down into what I really desired in launching one or ANY of these next products and services, was compassionate and direct, and helped come up with branding ideas. She gave me some very actionable advice in what to focus my continued efforts on in the next three months and beyond. If you’re creative with a lot of ideas, and feel like you have a lot of forks in your path right now and would like some professional consult on which projects to shape and grow, I highly encourage you to sit down with Kayla. Well worth it. I came home so excited from our talk and all the new focused ideas I have, I couldn’t fall asleep until after midnight! Thank you, Kayla!
— Riana Nelson (@riananelson), U.S. Cultural Ambassador / Artist / Touring Singer

 

  brand identity package:

 
 
 

CUSTOM LOGO DESIGN

This is is the first impression you make on your audience! Includes a primary logo and secondary logo so you have what you need for any situation.


SUBMARKS + ICONS

Submarks are for social media or when your main logo isn't the right fit. Custom icons give your brand more personality and can be used in so many ways; such as your website to show a process or Instagram as story highlights.


COLOR PALETTE + TYPOGRAPHY

A custom color palette and typography make your brand unique, convey emotion and help drive the connection with your target audience.


MARKETING PIECES

Choose the marketing pieces that make sense for your business. From business cards to pricing sheets, menus, and more. Get exactly what you need!


SOCIAL MEDIA PROFILES

Obviously you need to reach your audience on social media! Custom banners and profile images keep your look consistent across every platform.


BRAND GUIDELINE

This is the one place where you’ll find all of your branding pieces together. This is great to refer to when you need to create something new for your business or give to others on your team!

 
 
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here’s how it works…

 
 

1. CONSULTATION

I want to get to know you and hear your story! We chat over the phone, or over coffee if you’re local, to determine your design needs and to see if we're a good fit; Not all designers are perfect for every project, so it’s important to find the right designer for your business.

4. SKETCH + REFINE

I take your questionnaire and my research and do what I do best: bring your new brand identity to life!

2. QUESTIONNAIRE

This helps us get into the heart of your brand and encourages you to think about who you are as a business and how we’re going to communicate that through your branding.

 

5. PRESENTATION

We schedule another call so I can present your new brand identity and go through the design rationale.

3. DISCOVERY

I get to work researching and brainstorming and present you with a creative brief for you to approve. This step ensures that we’re both on the same page from a design standpoint. 

 

6. MARKETING COLLATERAL

Almost done! The last step is to design your chosen marketing pieces.

 

free brainstorm session

 
 
 

FREE? REALLY?

Yes, FREE! I honestly just love the process and creativity of brainstorming! For this reason, as a way to help other local businesses, I’ve decided to offer 3 free brainstorming sessions per month to small businesses. These slots are on a first come, first serve basis.

Interested in booking one? Click below!


WHAT EXACTLY IS A BRAINSTORMING SESSION?

These sessions can really be whatever you’d like them to be. Whether you have a new product idea, need some clarity on where to focus next in your business, need help organizing your Instagram content or even if you’re just needing someone to bounce your ideas off of, I’m happy to help!


DO I NEED TO BRING ANYTHING?

Most people bring a pen and paper to take notes or jot ideas down. Other than that, just bring your ideas and an open mind!

 
 
 
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