moda capelli

Salon owners, Julia and Stephanie were looking for a complete overhaul to their brand after being in business for 10 years. They wanted something that was simple and classic while still being on trend and would also speak to the fact that they are an environmentally conscious salon offering sustainable hair care. I used a moss green to bring attention to their eco-conscious values and paired it with a deep grape color for contrast. I kept the font simple with a sans serif in all caps and used grey as a softer alternative to black.