This project ended up being one of my favorite logos! Lela is a local restaurateur, author and consultant. With many years of experience in her field, she wanted her brand to not only show her professional side but her laid back side as well. I struck this balance by pairing a classic sans serif font with a hand written style font set to look like a signature. After tossing around quite a few ideas, we ended up choosing a whimsical drawing of a beet which absolutely spoke to Lela’s creative side.