Jessica juergens

Jessica is a life coach, speaker and self-care enthusiast. She describes herself as a “nurturer of nurturers” and wanted a brand that exuded growth, warmth and positivity which is evident in the beautiful color palette of warm tones of coral and rich sage green. I added the navy blue as an accent to contrast and ground all of the soft colors. The cactus had a personal importance to Jessica - of strength and beauty - that she wanted included in her branding so we chose a watercolor version of a saguaro cactus in bloom.