3 Easy Design Tips for Non-Designers
Hey all! Designing can be a tough gig when you don't do it on the daily. There are so many options when it comes to color and type, among other things. Whether you're making Instagram graphics or postcard-sized flyers for your latest business promotion, these 3 easy design tips will help get you going in the right direction.
Tip #1 - No more than 3
For simple and effective design, keeping the number of fonts to a minimum is a must. As a general rule, using no more than three fonts is preferable. Our eyes have a hard time scanning over multiple typefaces (fonts) to get all of the information. Ever wonder why most novels stick to Times New Roman? The little feet on the letters (also called a "serif" font) help guide your eyes across the page from sentence to sentence making it easier to keep reading. The same idea goes for advertising or even an Instagram graphic - you want the eyes of your audience to catch the important information and keep reading (or at least keep looking!). A graphic or flyer with too many fonts makes it look cluttered and unorganized – definitely not words you want associated with your business – and it’s confusing to the eye, which doesn’t know where to look first or what to focus on.
Tip #2 - Color matters
Colors can be personal choices when it comes to big design decisions like your logo or maybe a wedding invitation. But we all can’t just choose our favorite colors, disregard the colors we “don’t like” and call it a day. If that were the case, my logo would be a throw back to the 90’s with hot pink, neon yellow and electric purple – totally not on brand – but come on, who doesn’t love the energy and craziness of the 90s! When choosing colors in a design, you want to look at what those colors say, what types of feelings they evoke and whether or not they make sense. For example, you wouldn’t typically use soft blues and greens to advertise a charity casino night, but those colors would be great for a baby shower – even if that soft meadow green is your favorite color of all time and you’re the one creating the invitations to said casino night. Be mindful of your audience and what you’re advertising.
Tip #3 - White space can be your friend
I’ll say it again, white space can be your friend. It can also be scary. Our initial instinct is to fill up every ounce of available space and fit in as much information as humanly possible. Try to fight that instinct - let your words breathe a little. I mean they don’t have to be stuck out in the tundra, but a little space allows your reader or customer to focus in on the message. This is especially helpful if you’re new to designing your own graphics and advertisement pieces and are afraid of going too crazy. When in doubt, simple is always better.
So to sum it up, use no more than three fonts, keep color in mind and white space can be your friend. I hope you find these tips helpful and believe me, there will definitely be more to come so stay tuned! Feel free to share your comments below and reach out of you have any questions!